Pipeline System
Your market, buyers, targeting,
messaging, profile and tools,
mapped
into one system for your business.
- Ready in 2 weeks
- No gatekeeping
- Yours to keep
What to expect.
From sign-up to the system delivered.
What is a LinkedIn pipeline system?
The way a B2B company generates pipeline on LinkedIn as one connected whole: your profile, your network, cold outreach, content and intent signals, each feeding the next.
Every part of LinkedIn, run as one connected system. Your profile, network, outreach, content and intent signals work together to win you new B2B clients.
Profile
Your business card, should show your positioning & expertise. A prospect landing on it should instantly get what you do, for whom & why.
One system, not separate activities
Each part strengthens the others. Run apart they stay small; run together the results compound.
Mapped for your business first
We map every part of your outreach system. Who you sell to, what you say to them, where you find them and which tools do the work.
Yours to run, or ours
After delivery your team runs it with the playbook, or we run it for you and you show up to the calls.
The LinkedIn Pipeline System connects Profile, Cold outbound, Content, Intent signals and Network.
What’s included.
Your market, mapped in layers, and your positioning in it.
First your market, mapped from the whole market down to the companies worth going after and the people inside them. Then your positioning in it, measured against your competitors: what makes you the right pick, in your buyers' words.
What you get
- Your addressable market, mapped in layers
- The segment to start with
- Your USPs, angles and strengths
Every campaign after this starts from the same map.
1Map the market
From the whole market to the companies & people worth going after.
2Pick where to start
The one segment your first campaigns go after.
3Position your offer
Your USPs, angles and strengths, measured against your competitors.
Your market, mapped in layers, and your positioning in it.
First your market, mapped from the whole market down to the companies worth going after and the people inside them. Then your positioning in it, measured against your competitors: what makes you the right pick, in your buyers' words.
What you get
- Your addressable market, mapped in layers
- The segment to start with
- Your USPs, angles and strengths
Every campaign after this starts from the same map.
1Map the market
From the whole market to the companies & people worth going after.
2Pick where to start
The one segment your first campaigns go after.
3Position your offer
Your USPs, angles and strengths, measured against your competitors.
The companies worth going after, and the people inside them.
The ideal customer profile is the account-level criteria a company must meet to be worth going after. Buyer personas are the people inside those companies, with their role, goals, pains, objections and how they communicate.
What you get
- Your ICP, with a scorecard to rate how well a company fits
- Buyer personas for the roles that decide and influence
- Example profile cards for everyone who prospects
Two people can look identical on paper. The personas tell you what each of them cares about.
ICP: the company
The criteria a company must meet to be worth going after.
ICP scorecard
Veltrix Systems
veltrix.io · Austin, US
- IndustryIndustrial automation
- Company size51 to 200
- Revenue5 to 10M
- Tech in useHubSpot, Cloudflare
- MaturitySeries A, hiring
Personas: the people inside
Who decides, who influences, and what each of them cares about.
Buyer persona scorecard
Head of Operations
Sarah Mitchell · Veltrix Systems
- DepartmentOperations
- SeniorityHead of
- GoalsReliable supply, fewer delays
- Pain pointsManual work, late suppliers
- AngleFaster quotes, fewer surprises
How the companies and the people are found, step by step.
Your prospecting workflow, step by step: how companies are found from the ICP criteria and contacts from the personas, how they are enriched and verified, and how the list is segmented and prioritised.
What you get
- Your filters per data source
- Segments and tiers, the best fits first
- The roadmap for keeping the list fresh
Optional add-on
Launch list. 500 or 1,000 prospects, built and delivered with your system.
Find companies
with the ICP filters
2,458 companies
Find contacts
the personas in each
Sarah Mitchell
Head of Operations
Marcus Weber
COO
Lotte Jansen
Plant Manager
4,410 contacts
Segment & prioritise
best fits first
Tier A goes first
Three funnels, each written for a persona and an angle.
3 messaging funnels, prepared for you as templates you can run, test and reuse: a connection note and the follow-ups after it, each funnel written for a persona and an angle. The three on the right are examples of angles a funnel can be built on.
What you get
- 3 funnels in your voice
- Follow-ups that stay relevant and valuable, no pressure
- Tips for handling replies and objections
Angle: they just opened an office
- Connection noteDay 1
- Follow-up 1Once they accept
- Follow-up 25 days, no reply
- Follow-up 37 days, no replyPending
- Break-up note14 days laterPending
Angle: they are hiring in operations
- View their profileDay 1
- Connection noteNext day
- Follow-up 1Once they accept
- Follow-up 23 days, no reply
- Follow-up 37 days, no replyPending
Angle: they liked a post of yours
- Like their postSame day
- Comment on itNext day
- Connection noteDay 3Pending
- Follow-up 1Once they acceptPending
- Follow-up 25 days, no replyPending
Buyer persona 1
Head of Operations
Angle & tone
Buyer persona 2
COO
Angle & tone
Buyer persona 3
Plant Manager
Angle & tone
LinkedIn authority from your profile and content strategy.
A prospect checks your profile before they reply. You get a profile optimization with the tips to implement on your profile and company page, plus a high level content strategy: which content buckets to focus on and how often to post.
What you get
- Photo, banner and headline: what to change and why
- Your content buckets
- A posting rhythm matched to your goals
Optional add-on
Launch content pack. 4 posts with an on-brand visual (infographic or carousel), published after your approval.
Nora Vink · 1st
Helping mid-size manufacturers cut freight costs by 20%
Founder & CEO at Pathway Global
Content strategy
2 posts a week
Posting days
Topics
- How a client cut freight costs 20%
- Why we quote within 24 hours
- Freight rates this quarter
Content and outreach, aligned
Posts warm up the people you message, replies tell you what to post next.
The tools per step, the workflows, and the playbook to run them.
With hundreds of tools out there, which ones fit depends on your audience, offer, goals and the tools you already use. You get the recommended tools and workflows for your situation, and the playbook on how to run them.
What you get
- The tools per step, and why those fit your audience, offer and goals
- Workflows written out step by step, from the list to the booked call
- The playbook your team runs from, so nothing depends on one person
- Base list
where your ICP is found - Enrich, verify, score
one clean, ranked list - Outreach
campaigns at LinkedIn's pace - Booked calls
into your calendar
Sales NavigatorApollo
Ocean
Netrows
EnrichClay: enrich, verify, scoreAn example workflow, for illustration. Yours is built for your situation.
LinkedIn- Sales Navigator
- Apollo
- Ocean
- Clay
- Netrows
- Enrich
- HeyReach
Unipile- Calendly
Claude
Is this the right fit for you?
We build around your current business, so a few things need to be in place.
- Purely B2C, with no B2B part.
- Idea stage, the product or service still needs to be shaped.
- Volume first, quantity over quality, spray and pray.
- You have never delivered your offer for a real client (unpaid or beta counts).
- You sell a defined product or service to businesses.
- You can explain the problem your offer solves, even if your positioning still needs work.
- Your target audience can reasonably be identified.
- Someone on your team can give input and take the sales meetings.
Early stage? That’s fine. Pre-launch, pre-revenue / beta works, with a defined offer & a few client use cases.
Know exactly who to reach and what to say.
We map your market, your buyers and your messaging, and build everything your first campaign needs.
Questions before getting started.
We map your business, market, offer and ideal customers, then develop your prospecting approach, outreach messages, LinkedIn profile and content direction, tool recommendations and playbook. You receive the work in your client portal, with two weeks of implementation support after delivery. A launch prospect list and four-post content pack are optional paid additions.
Open this answer in the full FAQThe standard delivery time is two weeks after your kickoff call, our first working session to map out your business and goals. Payment and preparation must be complete, and the information and approvals we need must arrive on time. Two weeks of implementation support follow delivery.
Open this answer in the full FAQComplete the Kickoff preparation form with information about your offer, customers, goals and current sales activity. We then work through it together on the kickoff call, our first working session to map out your business and goals. During the project, we need your feedback and approvals so the targeting and messages reflect your business.
Open this answer in the full FAQYes. Once your order is fully paid, you keep the work created for your business and named in it, including any lists or posts you bought. You can keep using it to run your outreach. Our existing methods, templates and software remain ours. The service terms explain ownership and third-party rights.
Open this answer in the full FAQRunning outreach in-house can make sense when someone on your team has time to research prospects, manage campaigns and respond consistently. Outsourcing can help when you want that work handled for you while your team focuses on sales conversations and clients. Firo Growth supports both: we can build your Pipeline System and equip your team with targeting, messaging, tool recommendations and a playbook, or manage the outreach, replies and appointment setting for you. You can also have us supply prospect lists or LinkedIn content while your team runs the outreach.
Open this answer in the full FAQ