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After the Pipeline System

Prospect Lists

The companies and the people that fit your ideal customer profile, found, enriched and verified, in one working list.

  • Quality over quantity
  • Data-driven strategy
  • Full transparency
See pricingBook a call
Marcus BellSales Director · Veltrix Systems
DepartmentSales
SeniorityDirector / Senior
GoalsPredictable pipeline and shorter sales cycles.
Pain pointsInconsistent outbound, low reply rates, no time to prospect.
How we helpA steady flow of qualified conversations booked straight into the team's calendar.
Elena VossHead of Marketing · Fjord Analytics
DepartmentMarketing
SeniorityHead of / Senior
GoalsVisibility with the right accounts that actually converts.
Pain pointsContent effort with no pipeline impact, weak sales alignment.
How we helpPositioning & content that back up outbound and keep warm leads engaged.
Chris AndersenFounder & CEO · Bytelane
DepartmentManagement
SeniorityC-level
GoalsGrow revenue without building a sales team yet.
Pain pointsFounder-led sales eats the week; growth stalls between projects.
How we helpA done-for-you LinkedIn pipeline that runs while they run the company.
See pricingBook a call

Why outsource prospecting?

It decides the result

Who it was sent to, and when, matters more than the message.

It takes the right tools

Sourcing, enriching, verifying and scoring take tools and judgement.

It takes time every month

A list goes stale. It is refreshed and rebuilt as the campaigns run.

Why outsource prospecting?

The list is the foundation of your outreach. If the list is not good, the rest does not matter. Good messaging, good follow-ups and a good profile do not fix the wrong people. Building a good list is hard to do by hand. You need to know the tools, understand your audience well, and it takes time. That is why some clients outsource just this part and run the rest themselves.

It decides the result

Who it was sent to, and when, matters more than the message.

It takes tools and understanding

Sourcing, enriching, verifying, cleaning and scoring take tools and judgement.

It takes time every month

A list goes stale. It is refreshed and rebuilt as the campaigns run.

First the companies, then the people.Companies first, then the people.

1. The companies

Your ideal customer profile sets the account-level criteria a company must meet to be worth going after, from size, industry and revenue to location and tech.

2. The people

Your buyer personas define who inside those companies you talk to, with their role, seniority, goals, pains, objections and how they communicate.

3. The list is filtered on both

Both are mapped in your Pipeline System, in the ICP scorecard and the persona cards. Every list is filtered on both, so every person on it fits your ICP and your personas.

1. The companies

Your ideal customer profile sets the account-level criteria a company must meet to be worth going after, from size, industry and revenue to location and tech.

2. The people

Your buyer personas define who inside those companies you talk to, with their role, seniority, goals, pains, objections and how they communicate.

3. The list is filtered on both

Both are mapped in your Pipeline System, in the ICP scorecard and the persona cards. Every list is filtered on both, so every person on it fits your ICP and your personas.

Lead profile

Elon Musk

Born1971
GenderMale
LocationUnited States
Job titleFounder and owner
Companies founded5+
Years running businesses25+
Social following10M+
Net worthTop 0.01%
Lead profile

Snoop Dogg

Born1971
GenderMale
LocationUnited States
Job titleFounder and owner
Companies founded5+
Years running businesses25+
Social following10M+
Net worthTop 0.01%

Why map buyer personas?

On paper these two could be labeled as ‘the same’, if you only apply basic filters in prospecting. Demographics don’t tell you what someone cares about, what they respond to, or how they buy. So the base list is segmented into groups with different problems, and each group gets its own campaign and message.

Mapping the buying committee.

Targeting enterprise, or running ABM? Multiple people are involved and sales cycles are longer and more complex. You need to know who to approach, who to skip and who to prioritize. Your mapped offer, positioning and USPs get matched to the different buyer personas: their pain points, buying motivators and communication style. If several team member LinkedIn profiles are used, each approaches a different persona depending on their role, which means a higher chance of a foot in the door.

B2B Buying
Committee

Initiator

Identifies the need, and sparks internal discussion.

Targeting & list building.

There are many ways to source companies and people. But it always starts from what’s already mapped:
your audience, ICPs, personas, offer and angles. That comes together in your prospecting workflow:

There are many ways to source companies and people, but it always starts from what’s mapped: your audience, ICPs, personas, offer & angles. That comes together in your prospecting workflow:

  1. Find Companiesbased on ICP criteria
  2. Find Contactsbased on Buyer Personas
  3. Enrich & VerifyLinkedIn, email, etc
  4. Buying Signalsfind buying intent
  5. Segment & Cleantiered, workable lists
  6. Prioritizescore & rank everyone

What you end up with.

Everything you chose to filter and enrich on, in one working list, in whichever format fits your next step: synced to your CRM, a simple sheet, or your outreach tool.

Everything you filter and enrich on, in one working list, synced to your CRM, as a sheet or in your outreach tool.

What’s in a list.

  • Name, job title and LinkedIn profileName, job title and LinkedIn
  • Company, website, industry and locationCompany, industry and location
  • Employees, revenue and founding yearEmployees and revenue
  • A fit score for every company and personA fit score for every prospect
  • Signals you choose, like hiring and fundingSignals like hiring and funding
  • Optional verified emails and phone numbersOptional emails and phone numbers

Reach the right people at the right companies.

We research, build and verify every prospect list against your ideal customer profile, so your outreach only reaches the people who fit.

See pricingBook a call

Questions about prospect lists.

Read the full FAQ

We use the ideal customer profile and buyer personas developed for your business. The ideal customer profile describes the companies that fit; buyer personas describe the people to approach within them. We find, enrich and check the records against those criteria, with a fit score for the company and person.

Open this answer in the full FAQ

A list includes names, roles, LinkedIn profiles, company details and fit scores. Company information can include industry, location, size and revenue. You can select extra context such as hiring, funding, technologies used or a recent role change. The list options show the fields and extras available for your order.

Open this answer in the full FAQ

Verified work email addresses and phone numbers are optional paid extras for our B2B prospect lists. The core list identifies the people and companies that match your targeting, including their LinkedIn profiles and relevant business details. We look for reliable contact matches, but not every person has an available email address or phone number. Choosing an extra does not guarantee that field for every record.

Open this answer in the full FAQ

Yes. Your team can use our prospect lists to run its own outreach. You can add a launch list of 500 or 1,000 prospects to the Pipeline System, with monthly options from 500 to 2,000 prospects for ongoing work. The Pipeline System is our usual route to agreeing the targeting. If you already know exactly whom you need to reach and only want list building, contact us to discuss a standalone arrangement.

Open this answer in the full FAQ

No. A prospect list contains companies and people that match your target criteria. They have not necessarily heard of your business or shown interest in your offer. Outreach starts that conversation; reply handling and qualification establish whether there is a reason to book a sales call.

Open this answer in the full FAQ