Frequently asked questions

Firo Growth is a B2B lead generation agency. We help businesses generate leads and build their sales pipeline by researching prospects, running LinkedIn outreach, handling replies and booking meetings directly into their calendars. We also write and publish LinkedIn content to help buyers get to know the people behind the business. If you want to run lead generation with your own team, we equip you with targeting, messaging, tool recommendations and a practical Pipeline System to do it yourself.

We work with B2B businesses: businesses that sell to other businesses. Whether you want to reach more potential clients, build a more consistent sales pipeline or get help with the daily outreach, we can shape the work around your offer and goals. You can have us manage lead generation for you or equip your own team to run it. Early-stage and pre-launch businesses can also be a fit. A conversation about your business is a good place to work out what would help.

LinkedIn brings prospect research, direct conversations and professional visibility together. You can see what someone does, what their business is working on and what they talk about before approaching them. A connection also becomes part of your network: your profile, posts and conversations can help buyers become familiar with you over time. That adds a human context beyond a message in an inbox. We combine relevant outreach with a credible profile and useful content, so potential clients can understand both your offer and the people behind it.

The right tool depends on the work your team needs to do. Compare its prospect research, campaign management, reply handling, reporting and fit with your existing systems. Software still needs someone to choose the audience, write relevant messages and handle conversations. Firo Growth provides the strategy and people to do that work too. Our managed service runs the outreach and books meetings; the Pipeline System gives your own team targeting, messaging, tool recommendations and a playbook if you prefer to run it yourselves.

Yes. We work with clients around the world and can research prospects in the markets you want to reach. We agree the countries, types of companies and buyer roles with you, then shape the targeting and messaging around those audiences. We also discuss how your team will handle sales conversations across locations and time zones.

Yes. Book a 30-minute discovery call to discuss your offer, target customers and pipeline goals. You can also email or message us on WhatsApp if you have a question before booking.

The Pipeline System is our usual starting point. It gives us a shared understanding of your offer, buyers and market, and sets out the targeting, messaging and approach for the work that follows. If you already have that foundation and only need help with execution, contact us. We can review what is in place and discuss whether an ongoing service on its own makes sense for your business.

We map your business, market, offer and ideal customers, then develop your prospecting approach, outreach messages, LinkedIn profile and content direction, tool recommendations and playbook. You receive the work in your client portal, with two weeks of implementation support after delivery. A launch prospect list and four-post content pack are optional paid additions.

The standard delivery time is two weeks after your kickoff call, our first working session to map out your business and goals. Payment and preparation must be complete, and the information and approvals we need must arrive on time. Two weeks of implementation support follow delivery.

Complete the Kickoff preparation form with information about your offer, customers, goals and current sales activity. We then work through it together on the kickoff call, our first working session to map out your business and goals. During the project, we need your feedback and approvals so the targeting and messages reflect your business.

During checkout, you choose a time for your kickoff call, our first working session to map out your business and goals. We send you the Kickoff preparation form after your order. Payment must have arrived and the form must be completed at least 24 hours before the call; otherwise, the call may need to be moved.

Running outreach in-house can make sense when someone on your team has time to research prospects, manage campaigns and respond consistently. Outsourcing can help when you want that work handled for you while your team focuses on sales conversations and clients. Firo Growth supports both: we can build your Pipeline System and equip your team with targeting, messaging, tool recommendations and a playbook, or manage the outreach, replies and appointment setting for you. You can also have us supply prospect lists or LinkedIn content while your team runs the outreach.

LinkedIn cold outreach means starting a business conversation with someone who has not previously asked to hear from you. We research relevant prospects, send connection requests and messages, and follow up to find out whether there is a reason to talk. An interested reply is the start of qualification; we check the person's fit and needs before arranging a sales meeting.

We take time to understand your offer, buyers, goals and previous outreach before building a campaign. We research whom to contact and write messages around a relevant business reason for that conversation, rather than sending the same generic pitch for every client. You approve the targeting and campaign messaging. A person handles the replies, responds to the actual conversation and stops when someone says they are not interested.

We build and refresh prospect lists, write campaign messages, run the outreach and follow-ups, handle replies, qualify interested people and book sales calls in your calendar. You approve the lists and campaign messaging. Your team takes the sales calls and handles proposals and closing. LinkedIn content is a separate service.

We use your personal LinkedIn profile or profiles belonging to people on your team. The connections and conversations stay with those accounts. Different team profiles can approach the buyers relevant to each person's role. The pricing page shows options for one to four profiles.

A real person on our team reads and handles the replies. We answer questions, follow up and check whether interested people fit your target customer profile before arranging calls. Meetings go into your calendar with context about the person and the conversation, so your team can take it from there.

Yes, we use automation where it supports the campaign, including sending messages and follow-ups. You approve the campaign messaging before it runs. Once someone replies, a real person handles the conversation. We review campaign performance and discuss changes with you.

Signal-based outreach uses relevant activity to help decide whom to contact and when. That might be someone asking for a recommendation, discussing a problem your offer solves or engaging with your LinkedIn content. We check that they fit your target audience, then use the context to guide the outreach.

Yes. Signal & Intent-based outreach is the advanced option within Managed LinkedIn Outbound. It combines regular prospecting with social listening and activity from relevant people, so we can follow up when there is a timely reason to start a conversation.

We look for conversations about relevant needs, such as requests for recommendations or problems with an existing supplier, through social listening. We also look at LinkedIn activity such as profile views, post reactions, comments and new followers. We check the person's fit and the context before reaching out.

No. A profile view or a comment can show interest without showing a need, budget or plan to buy. Signals help us decide which relevant people to prioritize and what to talk about. The conversation is how we learn whether there is a real opportunity.

LinkedIn Authority includes profile optimization, content strategy, writing, on-brand visuals, publishing and performance review for your personal profile. Monthly options range from four to sixteen posts. The content is written in your voice for the buyers you want to reach, and you approve every post before we publish.

We base the content on your expertise, point of view, offer and the people you want to reach. Your input and feedback help us write in your voice. You review every post before it is published, so you can check that it reflects what you would say.

Yes. Firo Growth writes, plans and publishes the LinkedIn content we provide for you. You review and approve the posts before they go out. Publishing is part of the service.

Yes. You review the posts in your client portal and give your approval before we publish. This includes the copy and the on-brand visual, so you can check the message, facts and presentation together.

Yes. You can use LinkedIn Authority without buying managed outreach. We write and publish posts for your personal profile, whether your own team handles outreach or you want to focus on your LinkedIn presence. The Pipeline System is our usual starting point for agreeing your audience, positioning and content direction. If you already have those in place and only need content execution, contact us to discuss it.

We use the ideal customer profile and buyer personas developed for your business. The ideal customer profile describes the companies that fit; buyer personas describe the people to approach within them. We find, enrich and check the records against those criteria, with a fit score for the company and person.

A list includes names, roles, LinkedIn profiles, company details and fit scores. Company information can include industry, location, size and revenue. You can select extra context such as hiring, funding, technologies used or a recent role change. The list options show the fields and extras available for your order.

Verified work email addresses and phone numbers are optional paid extras for our B2B prospect lists. The core list identifies the people and companies that match your targeting, including their LinkedIn profiles and relevant business details. We look for reliable contact matches, but not every person has an available email address or phone number. Choosing an extra does not guarantee that field for every record.

No. A prospect list contains companies and people that match your target criteria. They have not necessarily heard of your business or shown interest in your offer. Outreach starts that conversation; reply handling and qualification establish whether there is a reason to book a sales call.

Yes. Your team can use our prospect lists to run its own outreach. You can add a launch list of 500 or 1,000 prospects to the Pipeline System, with monthly options from 500 to 2,000 prospects for ongoing work. The Pipeline System is our usual route to agreeing the targeting. If you already know exactly whom you need to reach and only want list building, contact us to discuss a standalone arrangement.

We deliver one working list in the format needed for your next step, such as a spreadsheet, your CRM or your outreach tool. The list is also kept in your client portal. We agree the delivery format as part of the work.

Our pricing page shows the one-time price for the Pipeline System, optional launch lists and content, and the monthly services. Ongoing prices depend on the service and the number of profiles, posts or prospects.

You can purchase the Pipeline System and its optional launch add-ons through the website. Ongoing prospect lists, managed LinkedIn outreach and LinkedIn content are arranged on a call. These usually follow the Pipeline System; if you already have the foundation and need execution only, contact us to discuss it. Signal-based outreach is available within the advanced managed outreach option.

The ongoing services run month to month. We discuss the service, volume and monthly price with you before starting. The agreement sets out the terms for that work.

Checkout uses euros for businesses in Europe and US dollars elsewhere. It shows the payment methods available for your billing country, any applicable fees and taxes, and the total before you confirm. Bank transfer is available, with other methods shown according to your location.

Yes. Once your order is fully paid, you keep the work created for your business and named in it, including any lists or posts you bought. You can keep using it to run your outreach. Our existing methods, templates and software remain ours. The service terms explain ownership and third-party rights.

No. We do not guarantee a number of interested leads, meetings or sales. Results depend on your offer, audience, messaging, profile, sales cycle and how the sales conversations are handled. We review the work and performance with you so decisions are based on what is happening.

Your client portal brings together the work and reporting for the services you use. For managed outreach, we review campaign performance and the replies it produces. For LinkedIn content, we review post performance and who it reaches. We discuss what needs to change with you.